Finally Rich

Chief Keef’s debut crystallized the Chicago drill sound for mainstream consumption via UMGRI Interscope, anchored by sparse, menacing beats and his deadpan delivery. The roster—Lil Reese, 50 Cent, Wiz Khalifa, French Montana, Young Jeezy, Rick Ross—underscores trap and gangsta rap’s commercial reach in 2012. Tracks like “I Don’t Like” became generational touchstones, establishing drill as the decade’s dominant street rap dialect.