About
Belgian label founded in 1993 by Bert Burm, who had been manager of Indisc until November 1990. In 1998 it was bought by the Arcade Music Company, but the label continued to exist as a separate company.
Sub-labels
Pure Dance
A Division Of Alora Music. Originally called "Pure Dance For Now People" but shortened to just "Pure Dance" after the initial series of 6 or so releases ending in 1993. Managed by [a=Jan Vervlo...
Cobra Records
Belgian house label associated with Benny Gloris's discotheque in Lichtaart, Cobra.
Hola Pola
Small sublabel of the Belgian label Alora Music.
Plansjee Records
Belgium
Wibe Music
A division of Belgian based Alora Music
Pure Dance For Now People
(1990's) compilation Series released on label . 2×CD releases.
Contact Label
Alora Music NV Brandekensweg 9 2627 Schelle Belgium